“The Alappuzha township was brought into being by Raja keshawadasan divan of Travancore in 1762. Alappuzha, which is known as Venice of East because of its enormous innate beauty, boatrace, houseboat holiday, beaches coir industry etc..
“Alappuzha is one of the most imperative tourist center in the state. A large set -up of canals makes allapey more impressive in the hearts of tourist. Even today alappuzha has the first attraction for the coir industry and prawn farming. And have many famous religious places such as Arthunkal church, Poomkavu church etc… and mostly alappuzha is famous for its backwater and Beaches.
Alleppey Backwater Resort
Nestled on the serene banks of Vembanad Lake, Alleppey
Backwater resort welcomes you to a world of heritage and luxury to give a total relaxation of mind, body and soul. Spreading over 10.5 acres with
water frontage stretching over a kilometer it gives you the essence of an
Unforgettable Kerala experience.
Houseboats: The essence of Kerala and its magical backwaters can be
experienced by ‘Punnamada Royal’, an exclusive “Kettuvallam”
(houseboat) provided by the resort. Tourists may delight their taste buds with the local cuisine even as their eyes feast on the beautiful ‘nature- scope’.
Specialized events: Alleppey backwater resort provides excellent facilities
for specialized events like Marriages & Get-togethers. It also has a modern
digital conference hall with all facilities to accommodate over 100
Delegates ideal for corporate meetings and conferences.
Ayurvedic Centre: Foreigners may relax while the time tested method of
Ayurvedic healing puts a new life into them. The in-house Ayurvedic centre at Alleppey backwater resort provides all facilities for a holistic healing. A twenty four hours crew consisting of professionally qualified doctors manage the center, and at any given time four assistants to take care of patients. The treatments on offer include: General body massage, Synchronized rejuvenation massage, Pizhichil, Kizhi, Sirodhara, Nasyam, Pada abhyanga, Udvartanam, Mukhakandi lepanam.
Almost all the resorts in Alleppey are provided with well furnished
rooms, twenty four hours service, traditional Kerala cuisine, Ayurvedic massages, boat rides etc for the visiting tourists. But in spite of all these facilities the resorts in Alleppey are not competent enough to match with
the resorts of metros and thus make it unattractive for the affluent tourists.
The most important promotional strategy adopted by resorts and
hotels is outdoor advertisements. Huge Flexi boards are placed at the areas that grab public attention which displays all the details of the service providers. During events like boat races and all like that, these service
providers will distribute hand bills to attract customers. Moreover these resorts and hotels have aggressive and smart executives to promote their services.
During peak seasons almost all the resorts, hotels and home stays
will be occupied or reserved and hence a large flock of tourist will find it very difficult to get accommodations. The high demands during such times
are managed through agents and guides who arrange accommodation to
tourists as paying guests in different houses in Alleppey town. Here the resort people, and agents work on fixed commissions.
During the off seasons, these resorts will modify packages by
slightly reducing rates and providing extra benefits to customers. Besides, the owners of the resorts and the hotels make some other strategies to cope
with this off seasons. They negotiate and enter into tie-ups with different
organizations like insurance companies, pharmaceutical companies and various clubs and associations to get bookings from them in their resorts and hotels. Sometimes these endeavors will be successful in getting
bookings for marriage receptions, birth day parties etc from individual
affluent customers. All these steps compensate the low inflow of tourists during off seasons.
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